Poppy Dharsono X GAMATEX JF3 2024

Celebrating Local Pride: Our Collaboration with Poppy Dharsono at JF3 2024

It was truly an honor to be part of something so meaningful, something far greater than just fashion. At JF3 2024, we had the incredible privilege of collaborating with none other than @poppydharsono, a living legend in Indonesia's fashion industry. Her name is synonymous with elegance, heritage, and dedication to the craft. Being included in her latest collection wasn’t just a milestone for us. It was a proud moment for the entire local fashion ecosystem.

Fashion With Purpose

In a time when global trends often overshadow local creativity, Poppy Dharsono has remained a steadfast champion of Indonesian fashion. Her vision has always gone beyond aesthetics. She uses fashion as a tool for empowerment, identity, and national pride. Working with her on this year’s denim collection was not only an inspiring creative journey, it was a purposeful one.

The collection wasn’t just about showcasing garments; it was about reviving our local spirit, restoring love for locally-made products, and proving once again that Indonesian-made fashion can stand shoulder-to-shoulder with international labels in both style and quality.

Denim, Reimagined

As a key contributor to the denim collection for JF3 2024, we at Gamatex poured our passion into reimagining denim not just as a fabric, but as a medium for cultural storytelling. With Poppy Dharsono's refined aesthetic and deep appreciation for tradition, this collection merged modern silhouettes with timeless Indonesian values.

From fabric selection to garment detailing, every piece reflected a balance of craftsmanship and innovation. We were proud to show that local textiles, when elevated with care and creativity, can deliver on an international stage.

Inspiring the Future of the Industry

The fashion industry in Indonesia is not without its challenges, from supply chain limitations to market perception. But moments like this remind us why we keep pushing forward. Influential figures like Poppy Dharsono are not only shaping style; they’re shaping mindsets. They remind us that progress is possible, that local industries can thrive, and that collaboration is key to moving from upstream to downstream with integrity and impact.

Her unwavering positivity and leadership continue to inspire countless designers, brands, and artisans to aim higher, and we’re proud to be part of that movement.

Together, we celebrated more than a fashion show, we celebrated what it means to be proudly Indonesian.